Sea Lead Expands Global Commercial Leadership Team

July 20, 2022

Appointment of three experienced industry veterans adds expertise and knowledge

Singapore – 20 July, 2022– Sea Lead has announced the recent appointment of Bernd Meyer as Global Director, Sales and Business Development, Cas Pouderoyen as Managing Director, Americas, and Ashwin Pavan as Global Director, Trade Management, as part of its expansion and commitment to strengthening its commercial leadership team. 

Meyer and Pavan will be based in Singapore, and Pouderoyen in Long Beach, California, USA. All three will report to Sea Lead’s Managing Director Henry Schmidl.

This latest announcement comes after Henry Schmidl’s appointment as Managing Director in April, and highlights Sea Lead’s focus on product, service, and growth opportunities along with heightened management capabilities. 

Discussing the three new appointments, Schmidl commented, “We are delighted to be able to bring three highly capable and experienced commercial leaders on board. Bernd will work to develop our core commercial competencies from our HQ in Singapore, alongside Ashwin, who will focus on product, services, and commercial propositions, while Cas will manage our commercial and agency relationships for the Americas region.”

With more than 20 years of experience in business development, Meyer joins from Agility, where he was responsible for commercial activities in North Asia. Prior to that, his roles included executive and management positions in several companies in the Asia Pacific region, Europe and North America.

Pouderoyen has more than 30 years of shipping and logistics experience. Before joining Sea Lead, he was Agility’s Head of Global Ocean Freight, and has a background of senior appointments in liner shipping and logistics.

Pavan too, has extensive experience in shipping and logistics, both from the carrier and shipper perspective, and joins Sea Lead from a previous role as Owner’s Representative APAC for CargoGulf.

Relatively new to the global shipping line sector, Sea Lead has grown rapidly in recent years and is currently ranked number 22 by industry expert Alphaliner. The company will continue to expand and develop new services to support its fast-growing customer base and satisfy the worldwide demand for cargo capacity 

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