SeaLead Launches Liner Shipping Service Connecting China, South Korea and US West Coast 

June 11, 2024

New service offers fast, reliable shipping solutions via Nansha, Ningbo, Shanghai, Qingdao, Busan, Long Beach, Busan port rotation 

SeaLead announces the commencement of its new direct liner shipping service, linking China and South Korea to the US West Coast. The AWC (Asia West Coast) service will connect key Chinese ports directly to the main port of Long Beach, California, ensuring one of the fastest transit times available from China and South Korea to the US West Coast. 

This new service aligns with the increasing trade activities between the two countries. According to the United States Census Bureau, from January to March 2024, the US exported goods worth $36.86 billion to China and imported goods worth $97.63 billion. 

“The introduction of the AWC service is a strategic response to the robust demand we’ve seen in Transpacific trade,” stated SC Chan, Acting Head of SeaLead. “Our aim is to offer an unrivalled transit solution that not only meets, but also exceeds the logistical requirements of our clients.” 

The AWC service will feature the following port rotation: Nansha, Ningbo, Shanghai, Qingdao, Busan, Long Beach, Busan and back to Nansha. The inaugural voyage is scheduled to commence with the first vessel setting sail from Nansha on 16 June. The second vessel will start from Nansha on 26 June, and will also call Busan, South Korea. The service includes two stops at Busan, making it the first port of call on the westbound leg, followed by a voyage to Nansha. The service will start with 5 vessels and will become a weekly schedule. South Korea holds significant importance for the AWC service, offering excellent transit times between Busan and Long Beach in both directions. 

Cas Pouderoyen, Managing Director, Americas, added, “SeaLead’s expansion with the AWC service underscores our dedication to enhancing operational efficiencies and cost-effectiveness for our customers, ensuring they receive the best possible service in the industry.” 

The AWC service guarantees both speed and reliability and is backed by a team of seasoned professionals dedicated to exceptional customer service. 

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

How can we help you?

SeaLead Appoints Ashok Pillay as Managing Director for North and Southeast Asia

May 7, 2024

Leadership shift supports SeaLead’s growth and market expansion in Asia.

SeaLead, a fast-growing global shipping line, today announced the appointment of Ashok Pillay as the new Managing Director for North and Southeast Asia. This strategic move encompasses responsibilities across a diverse group of countries including Japan, Korea, Taiwan, Malaysia, Philippines, Thailand, Vietnam, Indonesia, Singapore, Myanmar, and Cambodia. Ashok will be transitioning from his previous role as Global Director of Trade Management to the new position.

Ashok excels at driving organisations toward profitability while ensuring compliance, developing robust global commercial and operational strategies, and effectively managing multicultural teams. He has built a distinguished career in shipping, intermodal transportation, supply, and cool chain management, significantly boosting revenue and optimising asset use at companies like Cordelia Container Shipping Line, Transliner Group, and Choice Group where he fostered growth and contributed to the overall development of the organisation, its business and profitability, whilst at  APL, he was instrumental in revitalising its position in the Global Reefer Trade to a specialised formidable player.

Reflecting on his new role as Managing Director for North and Southeast Asia, Ashok Pillay remarked, “My goal is to cultivate a positive awareness and aspirations about the region within our liner and regional teams to enhance the development of SeaLead’s network and businesses. We aim to build SeaLead’s brand and capabilities across the region, achieving significant penetration in both commercial and operational spaces in all markets. Additionally, it is crucial to grow and position SeaLead as a strong, steadfast, and reliable liner in the rapidly expanding Intra Asia trade.”

The appointment coincides with SeaLead’s recent acquisition by a consortium of investors including Eurasia Capital, HCP Investments, Access Capital Funds, and VCC subfund Saral Incorp. The ownership transition marks a significant phase in SeaLead’s journey towards becoming a leader in global logistics solutions.

Suleyman Avci, Vice President, Global Trade, commenting on the appointment, stated, “Ashok’s proven expertise and forward-thinking approach are exactly what SeaLead needs at this pivotal time. His appointment is not just about filling a role, but about pushing boundaries and setting new benchmarks in the region.”

This strategic appointment is set against the backdrop of a promising economic outlook for Asia. According to recent projections, Southeast Asia is poised to grow by 4.6% in 2024 and 4.7% in 2025, up from 4.1% in 2023. Similarly, Japan, Taiwan, and South Korea are expected to exhibit strong economic performance in 2024, driven by pent-up demand, market reforms, and optimistic business leader expectations.

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

SeaLead Shipping Statement on Incident Involving the MV Pinocchio in the Red Sea on 11th March 2024

March 12, 2024

We are aware of the reported incident involving the MV Pinocchio, a Liberian-flagged container ship owned by Singapore’s Om-Mar 5 Inc and operated by SeaLead Shipping. The safety and security of our crew, ships, and cargo are our utmost priority, and we are closely monitoring the situation in collaboration with international maritime authorities and the vessel’s owner.

As of 12th March 2024, all crew members are accounted for and unharmed and there was no damage to the Pinocchio and her cargo. We are grateful to the crew for their courage and adherence to safety protocols during this event. MV Pinocchio has now continued its planned journey.

SeaLead is committed to ensuring the highest standards of maritime safety and security. We are in constant communication with relevant authorities and our industry partners to assess and mitigate any risks to our operations.

SeaLead would like to confirm that none of its operated vessels passing through the Red Sea / Suez Canal are owned by any United States or United Kingdom company or entity. In addition, SeaLead can confirm that none of its vessels are owned wholly and/or partially by Israeli individuals or entities, and/or sailing under Israeli flag, are not managed and/or operated by Israeli individuals or entities, and do not serve any Israel ports.

For any further inquiries, please contact: SeaLead Marketing: marketing@sea-lead.com

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

SeaLead Launches FIX2 Service to Boost Trade Links Between China and India

February 22, 2024

The new service will provide fast transit times between Central & South China and India. 

Singapore – SeaLead, a fast-growing global shipping line, today announced the launch of its latest service, the Far East India Express 2 (FIX2). This service underlines SeaLead’s commitment to broadening its network and promoting efficient global trade, particularly at a time when trade relations in the region are witnessing significant growth. 

The FIX2 service will commence with the MV Baltrum sailing from Ningbo on 2nd March 2024 and will deploy a fleet of five vessels. FIX2 will connect key ports in China (Ningbo, Xiamen, Shekou) to Mundra, and call Port Klang eastbound, before making its return voyage to Ningbo. This initiative is a direct response to the surging demand for more direct and effective shipping services, aiming to strengthen trade connections and spur economic expansion between China and India. FIX2 also enhances SeaLead’s ability to use Mundra as a hub on the westbound leg and offer connections to South Asia, Middle East, Red Sea, Africa and the Mediterranean. The call at Port Klang will also offer the ability to offer connections to other South East Asia destinations.

SC Chan, Acting Head of SeaLead, stated, “With the introduction of the FIX2 service, we’re enhancing our service offerings to meet customer needs. The service is tailored to improve trade between China and India, supporting the economic growth of these areas. Our focus is on delivering solutions that are attuned to the commercial realities our customers face, fostering better connectivity and streamlined operations for their businesses.”

With trade between India and China reaching a new high of $136.2 billion in 2023, the FIX2 service gains importance with its goal to provide better connectivity between the two nations. With India’s projected economic growth at 7.3% in 2023-24, the service becomes even more crucial. 

Shiva Mahadevan, Managing Director for South Asia and the Middle East at SeaLead, commented, “As trade between India and China reaches new heights, the launch of FIX2 signifies our commitment to facilitating not only growth but also fostering a more interconnected global economy. This service is a testament to our dedication towards enhancing the efficiency and reach of maritime trade routes, ensuring that our clients have access to the most direct and robust shipping solutions available.” 

The FIX2 service targets the west coast of India, while the FIX1 service provides direct routes from China to India’s east coast, offer comprehensive benefits to customers. These services ensure seamless connectivity across India’s vast market, enhancing trade efficiency, reducing transit times, and facilitating access to key markets. 

Update: This service is no longer available. 

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

SeaLead Introduces Gulf India Express Service to Enhance India-Gulf Trade Connectivity

February 20, 2024

New service will provide fast access between India and Saudi Arabia, UAE and Oman

Singapore – SeaLead is pleased to announce the launch of its new container shipping service, the Gulf India Express (GIX), designed to streamline and enhance the trade routes between India and the Gulf region. This new service aligns with SeaLead’s strategic vision to expand its operational network and facilitate efficient trade between these key markets. 

In partnership with Blue Water Line (an Abrao Group Company), the GIX service will operate 2 ships with 1 vessel provided by each partner. The service will provide a reliable and efficient weekly rotation connecting the key ports of Mundra, Nhava Sheva, Sohar, Jebel Ali, Dammam, and returning to Mundra. The inaugural voyage of the MV Taichung is scheduled to depart Jebel Ali on 22nd February 2024 followed by MV Abrao Cochin on the 29th Feb 2024 from Jebel Ali.

SC Chan, Acting Head of SeaLead, highlighted the strategic importance of the new service, stating, “The Gulf India Express is a critical addition to our services, designed to enhance the trade corridor between India and the Gulf region. As Saudi Arabia and UAE are key trading partners with India, this service aims to support the growing trade demands and foster stronger business relationships between these regions.”

Shiva Mahadevan, Managing Director for South Asia and the Middle East at SeaLead, commented on the service’s impact, “The GIX service demonstrates our commitment to delivering reliable, efficient shipping solutions tailored to the needs of global trade. By connecting major ports in India with the Gulf, we are facilitating smoother trade operations, offering tangible benefits to businesses and contributing to economic growth across these regions.”

The introduction of the Gulf India Express service is a strategic initiative, aligning with the ambitious goals of India and Saudi Arabia to double their bilateral trade to US$100 billion in the coming years from the current level of approximately US$52 billion. This service underscores the importance of enhancing trade relations not only with Saudi Arabia, India’s second-largest trading partner, but also with the United Arab Emirates, highlighting the service’s pivotal role in bolstering the trade links and facilitating economic cooperation across these significant markets.

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

SeaLead Announces Ownership Change and Management Update

February 16, 2024

Singapore – SeaLead, a fast-growing global shipping line, today announced a change in its ownership structure and a management transition, reflecting a strategic move aimed at reinforcing its market position and enhancing operational and commercial capabilities. 

Introduction to New Ownership

Effective immediately, the ownership of SeaLead has transitioned to a group of investors, comprising:

  • Eurasia Capital: a Singapore-registered equity and debt multi-purpose fund that invests in multiple geographies across various sectors. With an in-depth understanding of diverse industries, including expertise in the maritime and logistics industry, they strive to identify attractive investments across the maritime value chain.
  • HCP Investments: a Mauritius-based fund that invests across equities, debt notes, performance loans, derivatives as well as distressed assets across various markets and industries and with a target market includes Singapore, Malaysia, Thailand, UAE and other GCC countries.
  • Access Capital Funds: a Cayman Islands-registered fund that employs multi-asset investment strategies across sectors and geographies.
  • Saral Incorp. VCC SubFund: a Mauritius-registered fund that employs multi-asset investment strategies across sectors and geographies.

For reference, this change in ownership is officially recorded in the ACRA (Accounting and Corporate Regulatory Authority) registry, the authoritative body in Singapore, SeaLead’s country of legal incorporation.

As part of the new ownership structure, a Board of Directors will be set up to represent the interests of the new owners in overseeing SeaLead. This board will be instrumental in providing strategic oversight and ensuring that SeaLead’s operations align with the new owners’ long-term goals. Further details about the Board of Directors, including its composition and specific responsibilities, will be announced in due course.

The transition to new ownership is driven by SeaLead’s consistent performance and potential for further development in the container shipping industry. The new ownership aligns with SeaLead’s strategic objectives, aiming to leverage the company’s growth trajectory through enhanced governance and access to global capital markets.

Leadership Transition

In conjunction with this ownership change, Henry Schmidl, the Managing Director of SeaLead, will depart the company. This decision is part of the strategic realignment under the new ownership. We acknowledge Mr. Schmidl’s contributions to SeaLead and wish him success in his future endeavors. In the interim period, SC Chan, an experienced Liner executive and who was already a part of the SeaLead Management team, will serve as Head of SeaLead.

Implications for SeaLead’s Operations

This change is not expected to lead to any disruption to SeaLead’s operations, ensuring a seamless transition for customers, employees, and partners. The new ownership structure is expected to strengthen SeaLead’s operational capabilities, expand its market reach, and enhance its service offerings in the container shipping sector.

Contact SeaLead

For more information, please contact SeaLead Media Contact Toby Edwards, at toby.edwards@sea-lead.com or visit sea-lead.com 

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

SeaLead Expands Global Reach with New Agency Office in Dubai

February 7, 2024

Dubai, United Arab Emirates – February 5, 2024 – SeaLead has opened its new agency office in Dubai on 1st February. This modern office provides SeaLead with an ideal base to serve customers across the Middle East, Africa, Europe, and Asia. 

“Dubai’s ascent as a central connecting point between Europe, Asia and Africa made it a clear choice for our new office,” said Henry Schmidl, Global Managing Director at SeaLead. “With state-of-the-art infrastructure matched by business-friendly policies, 

Dubai delivers efficiency and accessibility that benefit our operations and customers.” 

The office inauguration aligns with SeaLead’s strategic global growth plan following recent expansions in Malaysia and India.

“We are proud to open our new agency office in Dubai,” said Chandra Chigulury, SeaLead’s General Manager for the Middle East and Africa. “Dubai’s global connectivity across air, sea and land networks strengthens our capabilities to provide seamless service to customers. This move signals our commitment to keep advancing trade flows through Dubai and beyond.”

With its new office, SeaLead is poised to capitalise on Dubai’s position as an accelerating logistics hub in worldwide supply chains.

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

SeaLead 2023: A Year of Progress and Strategic Development

January 11, 2024

2023 was a productive year for SeaLead, marked by expansion and service improvements, contributing to our global presence and operational capabilities. 

We participated in TPM 2023, held in February, a leading event for the trans-Pacific and global container shipping and logistics community, at the Long Beach Convention Center. It was a fantastic experience to meet and converse with these key stakeholders in the industry and introduce them to our innovative shipping solutions.

We welcomed Alok Nautiyal as the Global Director – Finance in April, bringing a wealth of experience to drive our financial strategies and growth. In May, our team had an enriching time at Transport Logistic 2023. We shared valuable conversations and had fruitful exchanges with our customers and peers during the event.

Our expansion in South Asia was marked by the inauguration of our Mumbai office in July, led by Shiva Mahadevan, Managing Director for South Asia and the Middle East, enhancing our service capabilities in the region.

Adding to our accolades, in August, we were honoured with the Maritime Sector Incentive (MSI) – Approved International Shipping Enterprise (MSI-AIS) Award by the Singapore Maritime Authority, highlighting our dedication to Singapore’s maritime development.

SeaLead also launched the FIX: Far East to India Express in August. This service promises one of the fastest transit times from China to India’s east coast.

We proudly announced SeaLead’s certification in September as a Great Place to Work® in Singapore, UAE, and USA, reinforcing our commitment to creating a supportive and inclusive work environment. In September, EXPRESS BERLIN, our largest vessel, commence its maiden voyage from Qingdao, showcasing impressive dimensions and a capacity of 10,114 TEUs.

To mark the Breast Cancer Awareness Month in October, SeaLead organised educational campaigns to emphasise early detection and preventive measures. These initiatives, led by our Global Head of HR, provided platforms for sharing personal experiences and resources, demonstrating our commitment to health awareness.

In October, SeaLead also added to its global footprint, celebrating the opening of a 3,400 sq. ft office in Subang Jaya. Spearheaded by Winston Loo, Managing Director for Malaysia, this new office is strategically placed to optimise our operations in Southeast Asia, China, the Middle East, and India.

November saw SeaLead highlighting its container shipping services at the Global Freight Summit 2023 in Dubai, emphasising our role in optimising global trade routes.

A major highlight for our team was the launch of the MEDSA service, a shipping route bridging the Mediterranean and Brazilian ports. This service, introduced in November, features key ports such as Itapoa, Paranagua, Santos, and Casablanca, offering comprehensive coverage and swift transit times.

In December, SeaLead finished the year ranked 18th in the Alphaliner TOP 100 ranking after breaking into the Top-20 earlier in the year.

As we reflect on these milestones, each achievement not only signifies our growth but also our dedication to providing exceptional services and expanding our global reach. Here’s to another year of surpassing boundaries and driving innovation in shipping.

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

SeaLead Unveils New MEDSA Service, Connecting Mediterranean and Brazil Ports

November 30, 2023

Singapore – SeaLead, a fast-growing global shipping line, has announced the launch of its new Mediterranean – Brazil shipping route, the MEDSA Service. This new direct liner shipping service will enhance trade connectivity and expedite cargo transportation between ports in the Mediterranean and Brazil. 

Henry Schmidl, Global Managing Director at SeaLead, commented on the launch, “The MEDSA Service is a strategic addition to our global route portfolio. It reflects our ongoing commitment to providing flexible and efficient shipping solutions that meet the evolving needs of the global trade community. This service will play a crucial role in fostering economic growth and strengthening trade ties between the Mediterranean and Brazil.” 

The MEDSA Service includes pivotal ports such as Itapoa (BRIOA), Paranagua (BRPNG), Santos (BRSSZ), and Casablanca (MACAS). This carefully selected array of ports ensures comprehensive coverage of critical trade hubs, facilitating seamless trade between these regions.

Suleyman Avci, Managing Director, Europe & Mediterranean at SeaLead, added, “With the introduction of the MEDSA Service, we are not only expanding our network but also enhancing our capacity to serve the dynamic markets of the Mediterranean and Brazil. This service is designed to meet the high standards of reliability and efficiency that our customers expect from SeaLead.”

Transit times have been meticulously planned to provide swift and efficient transportation of goods. For Santos, the transit time ranges from 15 to 25 days, offering a timely solution for businesses. From Paranagua, the service takes approximately 17 to 27 days, while the journey from Itapoa is expected to take between 19 and 29 days. These transit times are indicative of SeaLead’s commitment to prompt and dependable service.

With the launch of the MEDSA Service, SeaLead reaffirms its dedication to advancing global trade through innovative and reliable shipping solutions

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/

SeaLead Launches New Direct Shipping Service Connecting Key Red Sea Ports

November 29, 2023

Singapore –  SeaLead has announced a new direct shipping service along the Red Sea, connecting major ports in Saudi Arabia, Yemen, and Djibouti. This new service aims to establish uninterrupted trade links and accelerate cargo transit, thereby enhancing supply chain efficiency in the region.    

The service route will cover Jeddah (SAJED), Djibouti (DJJIB), Hodeidah (YEHOD), and return to Jeddah, with departures scheduled every two to three weeks. The introduction of SeaLead’s new Red Sea Service marks a significant step forward in enhancing regional trade connectivity. By directly linking the strategic ports of Jeddah, Djibouti, and Hodeidah, the service not only shortens transit times but also offers a reliable and consistent shipping schedule.  

This enhancement is particularly beneficial for businesses in the region, enabling them to plan and execute their logistics with greater efficiency and predictability. The service’s bi-weekly frequency ensures a steady flow of goods, catering to the growing demand for timely and dependable transportation in the bustling Red Sea trade corridor. With this new service, SeaLead underscores its commitment to customer contentment and its position as a top choice for businesses seeking streamlined trade routes.   

About SeaLead

Founded in 2017, SeaLead is a relatively new entrant to the global container shipping market but has shown remarkable growth since its inception. With our headquarters in Singapore, a regional office in Dubai, and agencies in pivotal markets, we prioritize outstanding customer service levels. SeaLead, an institutional investor-owned global shipping line, boasts a presence in over 41 countries. 

For more information, please contact SeaLead Media Contact Elie Daoud, at elie.daoud@houseofshipping.com or visit our website. For latest news and insights follow us on LinkedIn - https://www.linkedin.com/company/sea-lead/