December 24, 2022

Expansion into Japan, Thailand, and Vietnam Extends Global Network

Singapore – 17th October, 2022– SeaLead has announced the appointment of new agencies in Japan, Thailand, and Vietnam as part of a continued global expansion and extension of its services and management team.

The expanded agency representation, implemented in response to SeaLead’s growth and customer demand for greater geographic coverage, broadens the company’s network substantially. The new agencies will work closely with SeaLead’s commercial management team, ensuring the new countries connect seamlessly to a network of services currently spanning five continents.

In Japan, SeaLead has appointed Namsung Shipping Japan Ltd. as their agency. Namsung will bring more than 24 years of experience to support business growth, focusing on customers from the machinery, tyre, automotive parts, heavy metals, and electronics sectors.

Commenting on the appointment, Namsung’s President, Mr. Yuji Hirata, said “It is with great pride that we represent SeaLead as their Japanese agent. We are committed to developing their service to its full capability.” Namsung operates branch offices in Osaka and Yokohama, has strong relationships with many large Japanese shippers, and will now offer SeaLead’s services to those customers.

With more than 30 years’ experience in shipping and related services, Sea Progress Shipping Co. Ltd. will become SeaLead’s agency in Thailand. Sea Progress will target a range of customer segments, including manufacturing, FMCG, and food-related industries, and will focus on connecting Thailand with Australia and the United States.

In Vietnam, SeaLead will be represented by Marina Logistics & Agencies Co. Ltd, an enterprise with offices in Hanoi, Haiphong, and Ho Chi Minh. Marina boasts almost 20 years of experience and is an affiliate company of Hai An Group. It will initially concentrate on services from Vietnam to the United States and Australia, focusing on smaller customers who require reliable and stable services.

Discussing the new appointment, Nguyen T Thanh Huyen, Vice Director said “It’s a new mission for us, but we are excited and looking forward to the challenge and have set up an experienced and confident team.”

In his comments on the three new agency appointments, Bernd Meyer, Global Director, Sales and Business Development, SeaLead, said “As we look to expand SeaLead’s services and commercial reach further into the important Asia Pacific market, we are delighted to have secured such important and experienced partners. Namsung, Sea Progress, and Marina all have excellent credentials and experienced and knowledgeable employees, and we are confident that they can help us achieve our goals and broaden our geographic reach. Increasing our global coverage is another important step in SeaLead’s development.”

Relatively new to the global shipping line sector, SeaLead has grown rapidly in recent years and is currently ranked number 22 by industry expert Alphaliner. In addition to the new agency appointments, SeaLead will continue to expand and develop new services to support its fast-growing customer base and satisfy worldwide cargo capacity demand.

About Sea Lead Shipping

Sea Lead Shipping Pte Ltd is a privately-owned global shipping line founded in 2017 and headquartered in Singapore. Sea Lead has a presence in 18 countries and is focused on enabling and simplifying international trade among major economies and between emerging markets.

For more information please contact Sea Lead Media Contact Toby Edwards, at toby@sea-lead.com or visit sea-lead.com

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December 24, 2022

New Service Provides Fast and Direct Link Between Fast-Growing Regions

Singapore – 9th November, 2022– SeaLead has announced the launch of a new service connecting India and the United Arab Emirates to East Africa. The India-Dubai-East-Africa (IDEA) service will commence on 22nd November as a weekly service with four ships, of which SeaLead will provide two and OOCL and TS Lines one each.


The rotation for the new service will be as follows:
Nhava Sheva (JNPT), Mundra (ADANI), Jebel Ali (DPW), Khalifa (CSP),
Mombasa (Kilindini), Dar Es Salam (HIT), Nhava Sheva (JNPT)


Commenting on the new service, Henry Schmidl, SeaLead Managing Director, noted “We are delighted to be launching this new service in conjunction with our partners. Trade between India, the UAE and East Africa has been growing strongly and our new service will add further options for our customers. Providing this fast and direct service will shorten transit times and allow for faster connections.”

The new service will provide solutions for both large and small customers that are looking to tap into this lucrative and fast-growing trade lane. With both Kenya and Tanzania estimated to grow at a rate of 8% annually, the East Africa region is becoming of prime interest for companies looking to expand their business. The growth is very well promoted and driven by the efforts of the EAC (East African Community) – an intergovernmental organisation formed in 2000, that focuses strongly on infrastructure development, necessary to facilitate trade in Africa. India and the UAE are also benefiting from robust domestic economies, while India is one of the largest trade partners with East Africa (and Africa as a whole) having signed Trade Treaties with multiple African nations.
Transit times for the IDEA service:

WestboundMombasaDar Es Salaam
Nhava Sheva1820
Mundra1517
Jebel Ali1114
Abu Dhabi1012
EastboundNhava ShevaMundraJebel AliAbu Dhabi
Mombasa14172021
Dar Es Salaam12141819

Relatively new to the global shipping line sector, Sea Lead has grown rapidly in recent years and is currently ranked number 22 by industry expert Alphaliner. The company will continue to expand and develop new services to support its fast-growing customer base and satisfy the worldwide demand for cargo capacity.

About Sea Lead Shipping

Sea Lead Shipping Pte Ltd is a privately-owned global shipping line founded in 2017 and headquartered in Singapore. Sea Lead has a presence in 18 countries and is focused on enabling and simplifying international trade among major economies and between emerging markets.

For more information please contact Sea Lead Media Contact Toby Edwards, at toby@sea-lead.com or visit sea-lead.com

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December 24, 2022

New Appointment Will Drive Operations and Growth

Singapore – 14th November, 2022– SeaLead has announced the appointment of Shiva Mahadevan as Managing Director, South Asia and Middle East, with the role to be based in Mumbai, India, and reporting to SeaLead Managing Director, Henry Schmidl.

In this new role, Shiva will work closely with SeaLead’s headquarters team in Singapore to advance commercial competencies, build and enhance customer relationships, and develop products and services to grow the company’s presence in the fast-growing and dynamic region. In addition to these commercial and operational activities, he will also be responsible for vendor and agency relationships in the region.

As a knowledgeable liner shipping executive with close to 30 years of experience, Shiva was recently CEO at Perma Shipping Line Pte Ltd in Singapore and has worked earlier with American President Lines (APL) and Neptune Orient Lines (NOL) in Singapore. His variety of former roles spanning trade management, equipment control, sales and strategy, agencies and in addition to general management, have given him the skills, knowledge, and relationships that will be crucial to SeaLead’s next stage of growth and development, as it continues to develop its global network.

Commenting on the new appointment, Schmidl noted “We are delighted to be extending SeaLead’s capabilities and reach with the appointment of Shiva. He brings with him tremendous knowledge of liner shipping and will enable us to continue our rapid development. We have extensive plans for the South Asia and Middle East region and are confident that Shiva will help us execute on those plans.”

Relatively new to the global shipping line sector, Sea Lead has grown rapidly in recent years and is currently ranked number 22 by industry expert Alphaliner. The company will continue to expand and develop new services to support its fast-growing customer base and satisfy the worldwide demand for cargo capacity.

About Sea Lead Shipping

Sea Lead Shipping Pte Ltd is a privately-owned global shipping line founded in 2017 and headquartered in Singapore. Sea Lead has a presence in 18 countries and is focused on enabling and simplifying international trade among major economies and between emerging markets.

For more information please contact Sea Lead Media Contact Toby Edwards, at toby@sea-lead.com or visit sea-lead.com

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December 24, 2022

Experienced executive will provide support and advice to management team

Singapore – 16th November, 2022– SeaLead has announced the appointment of veteran liner shipping executive SC Chan to the role of Chief Executive Advisor. In this new position, he will report to SeaLead Managing Director Henry Schmidl and be based in Singapore.

As SeaLead continues its expansion into new markets and with new services, Chan will provide expertise in defining the strategic development of the company, including supporting further expansion into new trade lanes and markets. He will also drive stronger relationships with terminals, ports, current and future partners, and vendors, as SeaLead taps into his wide network and detailed knowledge of the liner shipping world.

With more than 35 years of maritime-related experience, Chan started his career at sea and qualified as a master mariner in 1987, before joining OOCL and working in a number of different positions, including the role of Regional Managing Director of OOCL Singapore, providing oversight to more than 30 countries across South East Asia, Africa, South and West Asia. He was also CEO of China Sonangol group, which operated in a wide range of industry sectors, including oil and gas, industrial, infrastructure, mining, real estate, commodities and transportation.

Commenting on the new appointment, Schmidl noted “We are delighted to have SC join us in this new advisory role. He has proven experience in growing and developing liner shipping activities and we look forward to his support and advice. With his knowledge and expertise, we are confident that SeaLead can further develop and continue its forward momentum.” SC Chan commented “I am delighted to be working with the SeaLead management team at this stage of their journey. I’m convinced that a strong management team, an emphasis on reliability and efficiency, and a strong customer focus will enable SeaLead to continue its rapid ascent in the liner shipping world. I look forward to working closely with Henry and the team to support further strategic development and growth.”

Relatively new to the global shipping line sector, Sea Lead has grown rapidly in recent years and is currently ranked number 22 by industry expert Alphaliner. The company will continue to expand and develop new services to support its fast-growing customer base and satisfy the worldwide demand for cargo capacity. It recently launched a new India and UAE to East Africa service as part of its continued expansion.

About Sea Lead Shipping

Sea Lead Shipping Pte Ltd is a privately-owned global shipping line founded in 2017 and headquartered in Singapore. Sea Lead has a presence in 18 countries and is focused on enabling and simplifying international trade among major economies and between emerging markets.

For more information please contact Sea Lead Media Contact Toby Edwards, at toby@sea-lead.com or visit sea-lead.com

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November 16, 2022

New Managing Director Brings Extensive Industry Experience and Knowledge to One Of The World’s Fastest-Growing Shipping Lines

Singapore – April 4, 2022 – Sea Lead Shipping today announced the appointment of Henry Schmidl as Managing Director of Sea Lead, effective April 1, 2022. Schmidl will be responsible for executing Sea Lead’s strategy and driving its operational and commercial performance. He will be based in Singapore.

As an industry veteran with experience in Europe, the United States, and Asia, Schmidl has a wealth of knowledge from both liner shipping and forwarding companies, and commented, “I am delighted to be joining Sea Lead at this point in time and look forward to taking the company to new heights. Without a doubt, the market presents many challenges these days but we also see many opportunities for a focused and agile shipping line to take advantage of. I am confident that the team and I will be able to continue our expansion and offer a wide range of services to our customers.”

While a relative newcomer to the ranks of global shipping lines, Sea Lead has grown quickly in the last few years and is now ranked number 22 by industry expert Alphaliner. Recent services have been announced from Asia to Australia and Asia to east coast United States, which complement existing services that link Asia to the Indian Subcontinent, Middle East, Mediterranean, and west coast United States, plus intra Mediterranean and intra Middle East services. Sea Lead will continue to expand and develop new services as it looks to support its fast-growing customer base and satisfy the demand for cargo worldwide.

Schmidl possesses over 25 years of experience in various commercial and operational management roles, encompassing both liner shipping and forwarding. His most recent role was as the CEO, South Asia, Agility Logistics Ltd based in Hong Kong.  Past experience has included senior roles at Schenker and Kuehne Nagel, while his liner shipping experience was with CSAV Norasia Container Lines in Europe and the United States.

About Sea Lead Shipping

Sea Lead Shipping Pte Ltd is a privately-owned global shipping line founded in 2017 and headquartered in Singapore. Sea Lead has a presence in 18 countries and is focused on enabling and simplifying international trade among major economies and between emerging markets.

For more information please contact Sea Lead Media Contact Toby Edwards, at toby@sea-lead.com or visit sea-lead.com

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April 4, 2022

Appointment of three experienced industry veterans adds expertise and knowledge

Singapore – 20 July, 2022– Sea Lead has announced the recent appointment of Bernd Meyer as Global Director, Sales and Business Development, Cas Pouderoyen as Managing Director, Americas, and Ashwin Pavan as Global Director, Trade Management, as part of its expansion and commitment to strengthening its commercial leadership team.

Meyer and Pavan will be based in Singapore, and Pouderoyen in Long Beach, California, USA. All three will report to Sea Lead’s Managing Director Henry Schmidl.

This latest announcement comes after Henry Schmidl’s appointment as Managing Director in April, and highlights Sea Lead’s focus on product, service, and growth opportunities along with heightened management capabilities.

Discussing the three new appointments, Schmidl commented, “We are delighted to be able to bring three highly capable and experienced commercial leaders on board. Bernd will work to develop our core commercial competencies from our HQ in Singapore, alongside Ashwin, who will focus on product, services, and commercial propositions, while Cas will manage our commercial and agency relationships for the Americas region.”

With more than 20 years of experience in business development, Meyer joins from Agility, where he was responsible for commercial activities in North Asia. Prior to that, his roles included executive and management positions in several companies in the Asia Pacific region, Europe and North America.

Pouderoyen has more than 30 years of shipping and logistics experience. Before joining Sea Lead, he was Agility’s Head of Global Ocean Freight, and has a background of senior appointments in liner shipping and logistics.

Pavan too, has extensive experience in shipping and logistics, both from the carrier and shipper perspective, and joins Sea Lead from a previous role as Owner’s Representative APAC for CargoGulf.

Relatively new to the global shipping line sector, Sea Lead has grown rapidly in recent years and is currently ranked number 22 by industry expert Alphaliner. The company will continue to expand and develop new services to support its fast-growing customer base and satisfy the worldwide demand for cargo capacity.

About Sea Lead Shipping

Sea Lead Shipping Pte Ltd is a privately-owned global shipping line founded in 2017 and headquartered in Singapore. Sea Lead has a presence in 18 countries and is focused on enabling and simplifying international trade among major economies and between emerging markets.

For more information please contact Sea Lead Media Contact Toby Edwards, at toby@sea-lead.com or visit sea-lead.com

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