About SeaLead

Your flexible container shipper

A global shipping line dedicated to improving international trade

At SeaLead, we aim to provide easy and flexible solutions to improve trade across countries, companies and people. We specialise in container shipping and liner services that facilitate the movement of goods in and between emerging markets and major economies.

We initially started by purchasing slots on various main liner operator and feeder services to respond to the demand from NVOCC customers. Since then, we have evolved from a one-vessel operation into a globally-recognised business with a modern fleet, equipped with the latest technologies.

How can we help you?

Our fundamental principles

Our vision

To be a leading-edge trade facilitator.

Our mission

To innovate and improve as a trade facilitator, to always be the customer’s first choice.

Our values

Trustworthy & accountable
Reliable service
Always improving
Duty of care
Energised teamwork

Our history and continuing efforts

Even though we are a young company, SeaLead is already recognised as a leading and progressive shipping line in the industry, delivering cargo all over the world on behalf of its customers.

2017: The start of our journey

SeaLead was officially launched in 2017. We initially started by operating feeder services in the Red Sea to respond to the demand from NVOCC customers.

2018: Expansion of feeder services

To address the needs of our customers, we launched feeder services to ensure their cargo is transported to and from smaller ports and delivered to larger vessels for further transportation. We started by covering the Middle East.

2020: Long-haul services introduced

To move forward in our growth and service offering towards our customers we launched a long-haul service connecting China and the Middle East, allowing us to ship your cargo to various ports and destinations.

2021: Launching East Asia - West USA service

A new liner service was introduced to link ports in East Asia with ports on the west coast of the United States. The weekly service will provide shippers with a reliable and timely service across the Pacific Ocean.

2022: Two new shipping routes introduced

We expanded our services with two more routes, connecting East Asia to the east coast of the USA, and China to Australia. This last service marked our first entry into the Australian market and will be served by six ships.

Meet our leadership team

Our people have decades of experience working in the industry and servicing large and small customers across the globe.

Henry Schmidl
Managing Director

Henry Schmidl is an industry veteran who possesses over 25 years of experience in various commercial and operational management roles, encompassing both liner shipping and forwarding. His most recent role was as the CEO South Asia at Agility Logistics Ltd based in Hong Kong. His past experience includes senior roles at Schenker and Kuehne Nagel, while his liner shipping experience was with CSAV Norasia Container Lines in Europe and the United States.

Bernd Meyer
Global Director, Sales and Business Development

With more than 20 years of experience in business development, Bernd joins from Agility, where he was responsible for commercial activities in North Asia. Prior to that, his roles included executive and management positions in several companies in the Asia Pacific region, Europe and North America.

Cas Pouderoyen
Managing Director, Americas

Cas has more than 30 years of shipping and logistics experience. Before joining SeaLead, he was Agility’s Head of Global Ocean Freight. He has a background of senior appointments in liner shipping and logistics.

Ashwin Pavan
Global Director, Trade Management

Ashwin has extensive experience in shipping and logistics both from the carrier and shipper perspective, having worked with AP Moller-Maersk, Cargill and LafargeHolcim. He joins SeaLead from a previous role as Owner’s Representative APAC for CargoGulf.

Cho Kit Wei
Vice-President

Kit has 20 years of experience in Shipping specializing in Network Planning, Feeder Solutions and Business Development. He held the position of General Manager in Simatech Shipping and subsequently in Pendulum Express Lines before joining SeaLead. Our Vice-President graduated from National University of Singapore and is fluent in English, Chinese and three other dialects.

Oliver Ho
Global Director, Equipment Management

Oliver has over 20 years’ experience in many areas of containerized trade. Before joining SeaLead, he worked for Florens as General Manager and held various managerial positions in two international container liners, CSAV & Emirates Shipping Line. Oliver holds a Bachelor’s Degree in Economics from Hong Kong University of Science & Technology, and a Master’s Degree in International Shipping & Transport Logistics from The Hong Kong Polytechnic University.

Sonia Vaswani
Global Head - Human Resources

Sonia has over 20 years’ experience within the Maritime Industry. Before joining SeaLead, Sonia worked as Head of Human Resources for BW LPG. Prior to that, Sonia held various HR roles within the A.P. Moller – Maersk Group. Sonia holds a Master of Business Administration from the University of Leicester.

Modern equipment for all requirements

Whether you have oversized cargo or require a refrigerated environment, at SeaLead we understand the needs of our customers and handle all cargo with care. We have invested in modern equipment, ranging from 20′ or 40′ containers, dry, reefer, and special equipment to provide you with the options you require. Our knowledgeable and skilled staff is ready to tailor a solution to your needs. Get in touch and see how you can benefit from working with SeaLead.

Facts & figures

SeaLead has grown rapidly with our decisiveness, flexibility, and a strong team of dedicated, motivated and highly qualified staff.

vessels in our fleet

languages spoken

continents connected

nationalities working at SeaLead

60%

of our employees are female

ports covered

1.15M

TEUs handled annually (2021)

Why choose SeaLead?

Partnership
mindset

We like to be seen as partners with our customers and other stakeholders, including terminals and equipment providers.

Efficient &
flexible

As a small team we are able to focus on delivering a fast and efficient service in all areas.

Competitive
pricing

We always aim to provide market competitive rates for our customers.

Reliable
service

We are dedicated to offering consistent and reliable service.

Modern
fleet

As a new shipping line we operate a modern and efficient fleet.

A range of
solutions

We offer a range of equipment solutions for all customer requirements.

Our environment, social & governance policy

We believe that all shipping lines have a commitment to the sustainability of the planet. With this in mind, we will be making commitments to environment, social, and governance (ESG) policies to ensure we play a role in a sustainable world.

We work closely with our customers to minimize impact wherever possible. A key part of our ESG policy is ensuring that we make a positive impact on the communities that we operate in.

Leveraging our extensive network for the benefit of our customers

With our headquarters in Singapore and a regional office in Dubai, plus a network of agencies in key markets, we are focused on providing outstanding levels of customer service. Here are some of our agency partners:

Our quality, health & safety promise

Ensuring the safety of our employees and your cargo is our main focus, while maintaining the highest levels of quality and reliability.

As an industry that has the potential to have a significant impact on the environment, we aim to safeguard the health and safety of every employee, customer, partner, and location we operate in. We take all the necessary measures to ensure that everyone is aware of the responsibility to themselves, to their colleagues, and to the environment.

Our minimum standard is to comply with all national applicable laws and we train, where appropriate, partners and contractors to reduce risk to all.

Serving the needs of various industries

At SeaLead, we cater to the various needs of many different types of business and industries, including Retail, Fashion, Automotive, FMCG, Technology, Agriculture, Chemicals, and many more. In addition, you can rely on us for your out-of-gauge, breakbulk, dry, dangerous or temperature-sensitive cargo.

Retail

Automotive

Pharma

Chemicals

Agriculture

Dangerous goods

Fashion

Technology

Our people are our most important assets

Our team consists of highly experienced people who are on a mission to simplify international trade and facilitate our customers with flexible, reliable and timely services.

We care about the details and we are willing to take the extra step for the benefit of our partners and industry. Given the nature of global shipping, our people are experienced and very conscious of the importance of the environment and safety.

Our solutions

Cargo solutions &
equipment

Industries &
commodities

Information
technology

Our fleet

Help us move trade forward

Are you passionate about helping trade move forward, eager to share your ideas and keen to make a difference? Do you want to work in work in a challenging and constantly evolving industry and help us improve our services towards our highly valued customers? Are you seeking to work in a rewarding environment with a company that cares about your work-life balance? Then read on!

We are always looking for enthusiastic and driven people. Come join us on our journey in simplifying international trade among major economies and between emerging markets worldwide.

Would you like to know more?

Please fill out the contact form and we will get back to you soon. If you are looking for shipping rates, kindly visit our Request a quote page.