Your flexible
container shipper


A global shipping line dedicated to improving international trade

At SeaLead, we aim to provide easy and flexible solutions to improve trade across countries, companies and people. We specialise in container shipping and liner services that facilitate the movement of goods in and between emerging markets and major economies.

We initially started by purchasing slots on various main liner operator and feeder services to respond to the demand from NVOCC customers. Since then, we have evolved from a one-vessel operation into a globally-recognised business with a modern fleet, equipped with the latest technologies.

Our fundamental principles

Our vision
Our vision

To be a leading-edge trade facilitator.

Our mission
Our mission

To innovate and improve as a trade facilitator, to always be the customer’s first choice.

Our values
Our values

Trustworthy & accountable
Reliable service
Always improving
Duty of care
Energised teamwork

Our history and continuing efforts

Even though we are a young company, SeaLead is already recognised as a leading and progressive shipping line in the industry, delivering cargo all over the world on behalf of its customers.

2020: Long-haul services introduced
To move forward in our growth and service offering towards our customers we launched a long-haul service connecting China and the Middle East, allowing us to ship your cargo to various ports and destinations.

Meet our leadership team

Our people have decades of experience working in the industry and servicing large and small customers across the globe.

Henry Schmidl

Henry Schmidl

Managing Director

Bernd Meyer

Bernd Meyer

Global Director, Sales and Business Development

Cas Pouderoyen

Cas Pouderoyen

Managing Director, Americas

Ashwin Pavan

Ashwin Pavan

Global Director, Trade Management

Cho Kit Wei

Cho Kit Wei


Oliver Ho

Oliver Ho

Global Director, Equipment Management

Sonia Vaswani

Sonia Vaswani

Global Head - Human Resources

Modern equipment for all requirements

Whether you have oversized cargo or require a refrigerated environment, at SeaLead we understand the needs of our customers and handle all cargo with care. We have invested in modern equipment, ranging from 20′ or 40′ containers, dry, reefer, and special equipment to provide you with the options you require. Our knowledgeable and skilled staff is ready to tailor a solution to your needs. Get in touch and see how you can benefit from working with SeaLead.

Facts & figures

SeaLead has grown rapidly with our decisiveness, flexibility, and a strong team of dedicated, motivated and highly qualified staff.

34 ports covered
1.15M TEUs handled
annually (2021)
22 vessels in our
22 languages
5 continents
19 nationalities working
at SeaLead
60% of our employees
are female

Why choose SeaLead?


We like to be seen as partners with our customers and other stakeholders, including terminals and equipment providers.

Efficient &

As a small team we are able to focus on delivering a fast and efficient service in all areas.


We always aim to provide market competitive rates for our customers.


We are dedicated to offering consistent and reliable service.


As a new shipping line we operate a modern and efficient fleet.

A range of

We offer a range of equipment solutions for all customer requirements.

Our environment,
social & governance policy

We believe that all shipping lines have a commitment to the sustainability of the planet. With this in mind, we will be making commitments to environment, social, and governance (ESG) policies to ensure we play a role in a sustainable world.

We work closely with our customers to minimize impact wherever possible. A key part of our ESG policy is ensuring that we make a positive impact on the communities that we operate in.

Leveraging our extensive network for the benefit of our customers

With our headquarters in Singapore and a regional office in Dubai, plus a network of agencies in key markets, we are focused on providing outstanding levels of customer service. Here are some of our agency partners:

Our quality, health & safety

Ensuring the safety of our employees and your cargo is our main focus, while maintaining the highest levels of quality and reliability.

As an industry that has the potential to have a significant impact on the environment, we aim to safeguard the health and safety of every employee, customer, partner, and location we operate in. We take all the necessary measures to ensure that everyone is aware of the responsibility to themselves, to their colleagues, and to the environment.

Our minimum standard is to comply with all national applicable laws and we train, where appropriate, partners and contractors to reduce risk to all.

Serving the needs of various industries

At SeaLead, we cater to the various needs of many different types of business and industries, including Retail, Fashion, Automotive, FMCG, Technology, Agriculture, Chemicals, and many more. In addition, you can rely on us for your out-of-gauge, breakbulk, dry, dangerous or temperature-sensitive cargo.

Dangerous goods

Our people are our most important assets

Our team consists of highly experienced people who are on a mission to simplify international trade and facilitate our customers with flexible, reliable and timely services.

We care about the details and we are willing to take the extra step for the benefit of our partners and industry. Given the nature of global shipping, our people are experienced and very conscious of the importance of the environment and safety.

Help us move trade forward

Are you passionate about helping trade move forward, eager to share your ideas and keen to make a difference? Do you want to work in work in a challenging and constantly evolving industry and help us improve our services towards our highly valued customers? Are you seeking to work in a rewarding environment with a company that cares about your work-life balance? Then read on!

We are always looking for enthusiastic and driven people. Come join us on our journey in simplifying international trade among major economies and between emerging markets worldwide.


Would you like to know more?

Please fill out the contact form and we will get back to you soon. If you are looking for shipping rates, kindly visit our Request a quote page.

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